Celebrity-Loved Cashmere Brands: Their Secret Sources
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From quiet red-carpet elegance to off-duty airport style, cashmere has long been a discreet hallmark of celebrity wardrobes. But where do actors, royals, and fashion icons really get their cashmere? Behind the scenes, a handful of luxury ateliers — often without logos or loud marketing — have earned loyal followings among the world’s best-dressed.
Here’s a curated look at the cashmere brands and sources loved by celebrities — and what sets them apart.
1. Loro Piana – The Italian Benchmark
Few names are as synonymous with quiet luxury as Loro Piana. Known for sourcing the world’s finest vicuña, baby cashmere, and rare merino, the brand has dressed everyone from Angelina Jolie to Pierce Brosnan. Their iconic “The Gift of Kings” cashmere is made from fibers under 12 microns — a benchmark of softness.
Celebrity sightings: Meghan Markle, Jennifer Aniston, Ryan Reynolds
2. Brunello Cucinelli – Philosophy and Finesse
Based in Solomeo, Italy, Brunello Cucinelli is more than a brand — it's a lifestyle rooted in ethics, craftsmanship, and human dignity. Known for neutral palettes and tailored silhouettes, it's a favorite among actors and royals alike.
Celebrity sightings: George Clooney, Emma Watson, Oprah Winfrey
3. The Row – Minimalism Meets Materiality
Founded by Mary-Kate and Ashley Olsen, The Row focuses on exquisite fabrics and perfect tailoring. Their cashmere pieces are understated, oversized, and often undyed. Ideal for those who value tactile elegance over trend-driven flash.
Celebrity sightings: Zoë Kravitz, Rosie Huntington-Whiteley, Kendall Jenner
4. Khaite – Modern Statement Luxury
Khaite merges American cool with European materials. Their brushed cashmere cardigans and bodysuits have become cult favorites, often selling out within hours of launch. The brand plays with proportion and texture to offer modern edge.
Celebrity sightings: Katie Holmes, Hailey Bieber, Bella Hadid
5. Johnstons of Elgin – Scottish Heritage
Weaving since 1797, Johnstons of Elgin is one of Scotland’s most respected cashmere mills. Known for working with luxury houses, they also produce under their own name — offering traditional plaids, scarves, and knits.
Celebrity sightings: Prince William, Kate Middleton
6. Jil Sander – Purity of Form
Jil Sander brings architectural clarity to its cashmere, favoring clean lines and monochromatic palettes. Their oversized coats and tailored knits are celebrity staples for understated winter luxury.
Celebrity sightings: Rooney Mara, Tilda Swinton, Timothée Chalamet
7. vonoz – Bespoke Mastery from Kashmir
vonoz is not a household name — and that’s exactly the point. This atelier creates bespoke Kani-woven and Sozni-embroidered shawls using rare fibers and centuries-old techniques. Each piece is one of one.
Once you know what to look for, you’ll start noticing vonoz on those who choose substance over statement. True to its quiet ethos, the wearer never boasts — the shawl speaks for itself.
8. Hermès & Chloé – French Refinement
While better known for leather, both Hermès and Chloé produce limited-edition cashmere scarves, wraps, and sweaters — often in seasonal colorways with artistic collaborations.
Celebrity sightings: Cate Blanchett, Marion Cotillard, Zendaya
9. Lesser-Known: Pashmina Heritage Collectors
In the world of bespoke luxury, some celebrities turn to artisans who specialize in traditional handwoven pashmina shawls — often acquired via trusted stylists or private dealers in Delhi, London, and Paris. These pieces are rarely captured by photographers but frequently worn at private ceremonies and retreats.
Celebrity sightings (unconfirmed): Deepika Padukone, Naomi Campbell, Angelina Jolie
What Do These Brands Have in Common?
- Ethical sourcing and traceability
- Use of Grade A or rarer fibers (baby cashmere, vicuña, brushed pashmina)
- Commitment to craftsmanship over trends
- Discreet branding — logo-free luxury
- Limited availability — many pieces are pre-ordered or made-to-measure
Why Celebrities Choose True Cashmere
It’s more than softness. High-end cashmere offers:
- Better drape: Especially important for red-carpet layering
- Lightweight warmth: For events or travel where comfort matters
- Camera-friendly finish: Natural fibers photograph beautifully
- Individuality: Bespoke or limited runs mean less chance of duplicates
Final Thought
Whether rooted in the Himalayas or the hills of Umbria, these brands show that real luxury lies not in visibility but in mastery. For those who value meaning over logos, the secret sources of celebrities are not so much brands — they’re philosophies in fiber.
Want to know more about cashmere? See our Cashmere Knowledge Hub.